Tor Project（“Tor”）的商标和品牌政策
Last updated: October, 12, 2024
This policy describes when you may use our trademarks and brands (collectively, the “Tor Marks”).
This policy applies to all permitted uses, and adds to and supplements any other permission we may have granted you regarding use of our trademarks.
If you wish to use any of the Tor Marks in a way this policy does not permit, or that is not otherwise permitted by a trademark law exception such as fair use, please contact us and we’d be happy to consider your request.
No matter how use is authorized, any goodwill generated by use of the Tor Marks shall inure solely to the benefit of Tor.
这是否意味着您正在执行商标权？
The Tor Project is a non-profit organization dedicated to the work of community-leading research and of developing the Tor anonymity software and network to advance human rights and enable secure communications around the world.
Tor has become well-known for its software package and associated network of onion-routing anonymizing proxies, with online documentation, instructions for strengthening anonymity protection, and warnings that even at this stage it remains experimental software.
We work with developers to improve the software and network, and actively encourage researchers to document attacks to help us strengthen its anonymity protection further. We distribute our software itself freely, but require correct attribution.
We don't want to be trademark bullies, but we do utilize our rights to protect the public's ability to recognize Tor software and services that fulfill these important purposes.
Trademark law helps us to assure that the name Tor is used only in connection with genuine Tor anonymity software and services offered by Tor, and only for authorized purposes.
毕竟，为了安全地保护他们的匿名性，人们必须能够识别他们所使用软件的来源，这样他们才能正确地解释其优点和缺点。
We highly value the trust that our users place in the Tor software and services, and we protect our trademark rights to help ensure those expectations can be met, both today and in the future.
Our guiding principle with respect to trademarks is that any use you may make of the Tor Marks must not confuse users, and the Tor Marks must not be used in a manner that is false or misleading, or that states or implies a connection between us and another project if no such association exists.
Unless otherwise permitted, you may not use the Tor Marks in a manner that may diminish or otherwise damage the reputation of Tor, or the goodwill associated with the Tor Marks.
这是一个很大的变化吗？
No. This new policy clarifies our prior policy, and expands it by answering some common questions we have received, but is not intended to prohibit any use that was allowed by our prior policy.
If you think your prior use is now prohibited, please let us know!
Tor 商标是什么？
The term “trademark” includes any word, name, symbol, or device, or any combination of those, that is used by a person or entity to identify and distinguish their goods and services from those offered by others, and to indicate the source or origin of those goods and services.
So, for example, you can tell if your computer operating system originated in Redmond or in Cupertino by referencing the operating system’s trademark; and neither Microsoft nor Apple can adopt the brands of the other, because such use would typically cause confusion among consumers.
In the U.S., and in many other jurisdictions, it is not required to register a trademark with the government before claiming rights in the mark.
The Tor Marks are any and all trademarks owned or used by Tor, including but not limited to:
• our “Tor” and “The Tor Project” word marks; and
• our “Tor” and “Tor Onion” logo marks.
This list may be updated as other trademarks are created or registered.
使用 Tor 商标
If you are authorized to use the Tor Marks, the following general requirements apply:
使用准确的商标。Tor 的商标应以准确、最新的形式使用。
They should neither be abbreviated nor combined with other words.
将其用作商标。包括 Tor 商标在内的商标是形容词，使用时应始终始终遵循其修饰的通用术语，如“软件”、“证书”或“产品”。
Never use a trademark as a noun, verb, or other part of speech.
商标标记。Tor 商标的首次或最突出的提及应附有“tm”符号（“™”），以表明它是商标；如果所讨论的商标是注册商标，则还可以使用“圆圈中的 R”符号（“®”）。
If you aren’t sure, just using the “tm” symbol (”™”) is fine too.
注明标记。以下通知文本应出现在您首次或最突出提及 Tor 商标的位置附近。
If that’s not practical, you may include it on the credits page instead:
[Tor Mark you are referencing] is a trademark of The Tor Project; all rights reserved.
You should also include a link to the official Tor website at https://torproject.org, so users can verify the original source of Tor for themselves, and unless otherwise agreed a note indicating that your project is not sponsored by The Tor Project.
例如：“本产品未得到 Tor Project 的认可、赞助或隶属于 Tor Project。”
特殊使用要求
We also have some additional requirements that apply to particular use cases, and the following apply to some of the most common situations in which you might want to use a Tor Mark.
某些个人、非商业用途
You may use the Tor Marks to express your affinity for our project in a truthful, personal, and non-commercial manner, in real life – for example on t-shirts, stickers, cupcakes, and other things that you share with your friends. If you want to make a commercial or online use of Tor Marks on these kinds of items (for example, selling t-shirts bearing our Tor Marks at a conference, or giving away or selling t-shirts bearing our Tor Marks online), you must obtain our written permission first.
Whenever you make use of a Tor Mark, please feel free to send us a sample – we’d love to see what you’re doing!
在研究论文名称中的使用
Tor enjoys a vibrant research community that examines anonymity attacks and defenses, design improvements, impact on society, and a range of other topics.
We think it's amazing that professors and other researchers continue to contribute to our community, and we've even gotten funding from the National Science Foundation to help keep the Tor design and code researcher-friendly.
The anonymity bibliography at freehaven.net/anonbib lists many research papers that use Tor-derived names in their titles: Torsk, DefenestraTor, Tortoise, LASTor, Torchestra, StegoTorus, and more.
Since the authors of these research papers aren't trying to make a profit from them, and (because they're just papers, not products), the papers aren't confusing Tor users into running potentially unsafe software or purchasing services they believe originate from Tor, so we believe that the use of the Tor mark in these research paper titles is acceptable non-trademark or fair use.
That said, if the research paper comes with software, and that software could potentially confuse people (users or other researchers) about whether it's written or endorsed by The Tor Project, or if such use is otherwise confusing, it requires our express permission.
项目和产品名称、商标、域名、区块链或虚拟代币以及互联网账号名称
由于我们工作的性质，用户能够将我们的官方软件和服务与第三方的软件和服务区分开来至关重要，即使这些第三方服务质量很高，因此除非得到明确的书面授权，否则您不得在任何项目或产品名称、软件标题、商品名、商标、域名、虚拟或货币代币或项目名称或符号或互联网账号名称中使用 Tor 标志，也不得将其作为其中的一部分。
例如，不允许软件标题中使用“浏览器 X – 连接到 Tor 网络！”或者“@BrowserX-Tor”，因为看到这些用法的消费者可能会认为它们是官方的 Tor 服务或账号。像“TorHelpDesk.com”或社交媒体组“Tor Help Desk”这样的域名也可能引起混淆。
If you’d like to use the Tor Marks in, or as a part of, any project or product name, software title, or the like, please contact us to discuss your planned use before you begin, and we’ll see if an accommodation can be made.
Please note that we have to be a little extra protective here, so uses of this type are rarely authorized.
衍生软件
Many of Tor’s software offerings are provided on an open-source basis, meaning that you can alter and modify our source code to better suit your needs.
However, software that you have modified is different from the software that originates from Tor, and as above you may not use the Tor Marks in, or as a part of, your derivative software project or product name, or use any brand that might cause confusion as to its source or origin.
If you modify Tor software, you may not distribute the modified software under the Tor brand, or under any Tor Mark.
与 Tor 软件和服务相关的服务
If you offer goods or services that are related to Tor goods or services (e.g., your software interacts with the Tor network), you may use Tor’s word marks (but not logos or design marks, unless otherwise authorized in writing) in truthfully describing your offering, so long as you don’t violate the requirements for use of Tor Marks or do anything that might mislead customers into thinking either that your offering is an official Tor offering or that Tor has any direct relationship with your organization.
例如，您可以如实地将您的服务描述为“在 Tor 网络上提供第三方访问”或“为 Tor 用户提供非官方支持服务”。
The same offerings would be unauthorized if styled as “Tor Access services,” or “Tor Help support services,” though, because those formations are likely to cause confusion as to who is providing the services.
In general, use of the term “unofficial” is a great way to tip off consumers that your project is different from our own. When in doubt, you should err on the side of providing more, rather than less, explanation and information, because Tor users love to be informed and providing that extra information can help ensure that your offering does not cause confusion.
徽标使用
If you have written permission to use a logo / graphic Tor Mark, like our “Tor Onion” logo, you must use it in the form in which it is made available at https://styleguide.torproject.org/brand-assets.
You may not alter the color, font, proportions, or any other aspect of our logo.
You must also set our logo off from the other content appearing in your use, and may not make our logo the most prominent feature of your use, except in connection with those personal, non-commercial uses permitted above.
举报商标滥用
Please report any misuse of the Tor Marks to tor-brand@rt.torproject.org, and provide us with as much information as you can about the use you think might be infringing.
We’ll investigate the use, and if warranted take appropriate action.
问题
If you’d like to use the Tor Marks in a way that’s not covered by this policy, or if you have any questions regarding this policy, please contact us